Summary/TLDR: I worked with our product manager and pushed for a ground up redesign of the administrator portal while concurrently supporting active customers. I held a gamestorming SWOT analysis to allow the stakeholders to make an informed decision, and ultimately achieved their buy in.
The existing Bluebox administrator portal was in dire need of a redesign (as you can see from above). However, our customers continuously kept pressure on us with new features. There were no possibilities in stopping the product to have a revamp. In efforts to achieve stakeholder buy in, I had to prove that a redesign was worth the cost and effort of concurrent design and development. I had to be strategic and utilized a SWOT Analysis to evaluate the strengths, weaknesses, opportunities and threats involved in redesigning the admin portal.
By leveraging user testing, I was able reveal a major issue. The existing interface was poor for large data consumption. However, fixing the issue, would require modifying the underlying model of the interface, this design change would affect many screens all together. If we were going to make such a big change anyway, this was an opportune time to stage a redesign. That was the angle I had pitched.
There were plaguing usability issues and awkward workflows which required an overhaul. This was yet another good reason for a redesign, solely because some issues could not be remedied by small bandaid fixes.
Visually, the product began without a style guide and elements were full of inconsistencies in sizing, typography, colors, and usage. These internal and external complaints would be all rectified by the redesign.
We would continue to enhance features the customers love. The large set of data,
Conveyed the opportunities that were possible
Provided enough reasons in the positive direction that the cost is worth the efforts and achieved their buy in to the vision